When Filishack prepared to open their new Elephant & Castle branch, they already had a strong fan base, but their social presence had stalled. Despite a loyal following, their community had little to engage with online. Paradigm stepped in to demonstrate the value of consistent, story-driven video and how a professional production partner could help rebuild that connection.

We produced a series of short-form assets for the launch, including a feature that showcased the making of Filishack’s signature burritos from start to finish. The content was tailored for Instagram and reignited engagement almost immediately, reminding customers why they loved the brand. The project not only marked a successful launch but gave Filishack a solid foundation and creative direction for their ongoing social media strategy.