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Our Work
Here are some examples of projects that reflect Paradigm’s approach to purposeful, detail-driven content. Each piece was created to align creativity with strategy, helping brands connect with their audiences through storytelling, precision, and intent.
This Is Skinny
A health-conscious campaign highlighting This Is Skinny as the guilt-free choice in canned cocktails. The video contrasts calorie and sugar content with competitors through clean visuals and motion graphics, positioning the brand as transparent, modern, and refreshingly real.
TheTerrace London
A visual showcase capturing The Terrace London’s refined aesthetic through video, installation, and photography, highlighting its creative role in cultural moments like the Queen’s Platinum Jubilee and Fortnum & Mason floral displays.
My Protein (Spec Ad)
A spec ad inspired by MyProtein’s ethos of “Fuel Your Ambition,” following an athlete’s daily pursuit of progress. The 35-second film captures discipline, motivation, and triumph through crisp visuals and a cinematic narrative designed to inspire.
52 North Drinks
A short-form brand video introducing 52 North Rum, blending A-roll interviews, event footage, and stock visuals to highlight the brand’s craft, audience experience, and distinct identity within the premium rum market.
Filishack
A fast-paced brand campaign capturing Filishack’s signature flavours and street-food culture through dynamic visuals designed to elevate its social media presence and audience engagement.
NoireFitfest
A long-form film and photo campaign capturing the energy, community, and inclusivity of NoireFitFest, designed to elevate the brand’s visibility and showcase its growing influence within the wellness space.